Marketing Your Insurance Agency

One of the best ways to market your independent insurance agency and stand apart from insurance competitors in New Jersey is having a great logo. We recently had our logo redesigned. Important aspects of a logo would be:

1.)    Appropriate color

You want to pick a color that is professional but demands attention.

2.)    Symbolism

Many companies use animals or other icons that tie into their values as a company. We have our family name in our logo because family is extremely important to us.

3.)    Relevance

You want a logo that is relevant to your business. Anything else will not be memorable and will detract away from your business message.

Here’s a list of the 10 Best Insurance Company Logos according to Property Casualty 360. One day we will be on this list.